Our Communications Coordinator shares the Alice Ferguson Foundation’s mission, programs and stories with the community and news media. You might have also seen her leave a pun or two across social media posts or in email newsletters. Get to know Tori in our employee spotlight series.
How long have you worked at the Alice Ferguson Foundation?
Since June 2019
What do you do at AFF?
Every day is different! As the Communications Coordinator, I uphold the Foundation’s brand, manage our social media presence, and work to share our story with the community through the local press, email newsletters, and website. I also collaborate across departments to market programs and upcoming events, support with fundraising campaigns, and keep our marketing materials and Foundation collateral refreshed and updated.
What did you do before coming to AFF?
After graduating from Virginia Tech in 2016, I spent three years as a middle school agriscience teacher and FFA advisor in Frederick County, Virginia.
Why do you love working at AFF?
I am a strong supporter of hands-on learning and providing students with experiences to enrich what they are learning in the classroom. Though my time as a teacher was short, I wanted to find a way to be involved without being directly in the classroom. Also, the stunning view from the Farmhouse makes a very long commute worth it!
What is your favorite spot on the property?
There’s so many places to choose from! The one that tops the list is the view from the top of the hill.
What do you do in your free time away from AFF?
When I’m not in the office, you can find me making memories with my husband and baby boy, cheering on the Virginia Tech Hokies, and crafting Pinterest-inspired DIY projects.
What is your favorite outdoor activity?
My favorite outdoor activity varies by season. In the winter, I love to snowboard. During spring, I enjoy picking tulips and visiting local wineries. In the summer, I love relaxing on the beach, but once the fall temperatures arrive I enjoy local farm markets, pumpkin patches, and hayrides.
Why do you feel it’s so important to educate others about the environment?
Allowing children to touch, hear, smell, and see the natural world empowers them to explore future careers in science, as well as become good stewards of the environment and their local communities.